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Monday, December 27, 2010

Motion Graphic Artist

Motion graphics are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance. These motion graphics are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book) as well. The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form. Motion Design is a subset of graphic design in that it uses graphic design principles in a film or video context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional logo for a television channel. About 12 minutes in every hour of broadcast television is the work of the motion graphics designer, yet it is known as the invisible art, as many viewers are unaware of this component of programming.  Although this art form has been around for decades, it has taken quantum leaps forward in recent years, in terms of technical sophistication. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.

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